Privacy Policy

This Privacy Policy ("Policy") describes how 7777xc ("the Platform", "we", "us", "our") collects, uses, stores, shares and protects the personal data of individuals ("User", "you", "your") who access or use the services available at https://7777xc.cam.

7777xc operates an English-language online casino and sports betting platform designed for users across Pakistan, including those based in Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan and Peshawar. Account balances and transactional references are displayed in Pakistani Rupees (PKR). This Policy applies in full to all users regardless of location.

By registering an account, accessing the platform or submitting any personal data to us, you acknowledge that you have read and understood this Policy and consent to the practices described herein. If you do not accept this Policy, you must not use the platform.

For clarity throughout this Policy, the following terms carry the meanings set out below:

• "Personal Data" means any information that identifies or can reasonably identify a living individual, including name, email address, date of birth, payment details and device identifiers.
• "Processing" means any operation performed on personal data, including collection, recording, storage, retrieval, use, disclosure, erasure or destruction.
• "Data Controller" means 7777xc, the entity that determines the purposes and means of processing your personal data.
• "Data Processor" means a third party that processes personal data on behalf of 7777xc under a contractual arrangement, including payment processors and identity verification providers.
• "Consent" means a freely given, specific, informed and unambiguous indication of your agreement to the processing of your personal data for a stated purpose.
• "KYC Data" means identity verification documents and supporting materials submitted during the Know Your Customer verification process, including government-issued ID, address proof and payment method documentation.
• "Cookies" means small text files stored on your device by the platform's web server for purposes including session management, preference storage and usage analytics.

We collect personal data across several categories depending on how you interact with the platform. The table below sets out the principal categories and examples of data collected in each:

We do not collect special category data (such as health data, religious beliefs or biometric data) unless specifically required for responsible gambling compliance purposes, in which case your explicit consent will be obtained separately.

Personal data is collected through the following channels:

• Direct interactions: Data you provide when registering an account, completing KYC verification, making deposits or withdrawals, contacting support, or updating your profile settings.
• Automated technologies: Technical and usage data collected automatically through cookies, server logs and similar tracking technologies when you browse or use the platform.
• Third-party sources: Identity verification agencies, fraud prevention databases, payment processors and credit reference agencies may provide supplementary data to assist with KYC and AML compliance. Such data is used solely for compliance purposes.
• Responsible gambling tools: Data arising from your use of deposit limits, self-exclusion requests, cooling-off periods and session time settings is recorded to ensure those tools remain effective.

We process your personal data only where we have a recognised legal basis for doing so. The primary legal bases on which 7777xc relies are:

• Contractual necessity: Processing required to register your account, execute transactions, process deposits and withdrawals in PKR, and deliver the services described in our Terms & Conditions.
• Legal obligation: Processing necessary to comply with anti-money laundering (AML) requirements, Know Your Customer (KYC) obligations, fraud prevention duties and any regulatory reporting requirements under the operator's license jurisdiction.
• Legitimate interests: Processing for fraud detection, platform security, service improvement and responsible gambling monitoring, where those interests are not overridden by your rights and interests.
• Consent: Processing for optional marketing communications and non-essential cookies, where you have provided clear opt-in consent. You may withdraw consent at any time without affecting the lawfulness of prior processing.

Your personal data is used for the following purposes:

6.1 Account Management & Service Delivery

To register your account, authenticate your identity at login, process deposits and withdrawals, maintain your PKR balance, and deliver the full range of sports betting and casino products available on the platform — including cricket betting markets, PSL and ICC events, live casino, slots, table games and esports.

6.2 Compliance & Fraud Prevention

To fulfil our AML and KYC obligations, verify your age and identity, investigate suspicious activity, prevent money laundering and detect fraud. This may involve automated screening of transactions against internal and third-party risk databases.

6.3 Responsible Gambling

To monitor betting patterns and account activity for signs of problem gambling, apply deposit limits, loss limits and session restrictions you have set, action self-exclusion or cooling-off requests, and contact you where our responsible gambling monitoring identifies a concern. This processing supports our duty of care to all users.

6.4 Customer Support

To respond to enquiries, resolve complaints, process account-closure requests and maintain records of interactions for quality assurance and dispute resolution purposes.

6.5 Platform Improvement & Analytics

To analyse aggregated usage data, understand how users interact with the platform, identify and fix technical issues, and improve the overall product experience. Analytics data is anonymised or pseudonymised wherever practicable.

6.6 Marketing Communications

Where you have opted in, to send you information about promotions, bonuses, new game releases and relevant offers by email or SMS. You may opt out at any time by updating your notification preferences in your account settings or by contacting support.

7777xc does not sell, rent or trade your personal data. We share personal data only in the following limited circumstances:

• Payment processors: To facilitate deposits and withdrawals, transaction data is shared with the relevant payment processor. References to familiar local payment methods such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah are informational only — these providers are independent of 7777xc and have their own privacy policies. They do not endorse or support gambling on this platform.
• Identity verification providers: KYC documents are shared with accredited third-party identity verification agencies for age and identity checks as required by our compliance obligations.
• Fraud and AML screening services: Transaction data may be checked against fraud prevention and sanctions databases operated by specialist third-party providers.
• Technology and infrastructure providers: Cloud hosting, content delivery and platform software providers who process data on our behalf under contractual data processing agreements.
• Regulatory and legal authorities: Where required by law, court order, or a lawful request from a competent authority in the operator's license jurisdiction, we may disclose personal data without prior notice to you.
• Business transfers: In the event of a merger, acquisition or sale of assets, user data may be transferred to the acquiring entity, subject to equivalent data protection obligations.

All third-party processors are contractually required to process personal data only for specified purposes and in accordance with our instructions and applicable data protection standards.

We retain personal data only for as long as necessary for the purposes for which it was collected, or for the period required by applicable legal or regulatory obligations, whichever is longer. The principal retention periods are as follows:

• Account and identity data: Retained for the duration of your account and for a minimum of five (5) years following account closure, to satisfy AML and KYC record-keeping requirements.
• Transaction records: Retained for a minimum of five (5) years in line with anti-money laundering obligations applicable in the operator's license jurisdiction.
• Responsible gambling records: Self-exclusion and limit-setting records are retained throughout the exclusion period and for a further five (5) years to prevent circumvention of exclusion measures.
• Support communications: Retained for three (3) years from the date of the final interaction, or longer where required for ongoing dispute resolution.
• Marketing data: Retained until you withdraw consent or opt out, after which it is deleted or anonymised within 30 days.
• Technical and usage data: Aggregated analytics data may be retained indefinitely in anonymised form. Raw session logs are retained for up to twelve (12) months.

Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised.

7777xc uses cookies and similar technologies to operate core platform functionality, remember your preferences and understand how the platform is used. The main categories of cookies we deploy are:

• Strictly necessary cookies: Essential for platform operation, including session authentication and security tokens. These cannot be disabled without impairing your ability to use the platform.
• Functional cookies: Used to remember your language preference, currency display (PKR) and other personalisation settings across sessions.
• Analytics cookies: Collect anonymised data on how users navigate the platform, which pages are visited most frequently and where errors occur. This data informs platform improvements.
• Marketing cookies: Used only where you have explicitly consented, to track whether you have engaged with promotional communications and to avoid sending duplicate offers.

You can manage or disable non-essential cookies through your browser settings at any time. Note that disabling functional cookies may affect how certain features of the platform behave. For detailed browser-level cookie management instructions, refer to your browser's help documentation.

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction or alteration. These measures include:

• TLS encryption for all data transmitted between your device and our servers.
• Encryption at rest for sensitive data including KYC documents and financial records.
• Role-based access controls ensuring that staff can access personal data only where necessary for their specific function.
• Regular security assessments and penetration testing of platform infrastructure.
• Staff training on data protection and information security obligations.

Despite these measures, no data transmission over the internet or electronic storage system is completely secure. You are responsible for keeping your account credentials confidential. If you suspect that your account has been compromised, contact our support team immediately.

Subject to applicable law and certain conditions, you hold the following rights in relation to your personal data held by 7777xc:

• Right of access: You may request a copy of the personal data we hold about you, together with information about how it is being used.
• Right to rectification: You may request correction of any inaccurate or incomplete personal data. You can update basic profile information directly within your account settings.
• Right to erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to our legal retention obligations (see Section 8).
• Right to restriction: You may request that we limit processing of your data in certain circumstances, such as where you contest the accuracy of data we hold.
• Right to data portability: Where processing is based on consent or contractual necessity and carried out by automated means, you may request a structured, machine-readable copy of your data.
• Right to object: You may object to processing based on our legitimate interests, including profiling for marketing purposes. You may also opt out of direct marketing at any time.
• Right to withdraw consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

To exercise any of these rights, contact our support team using the details in Section 16. We will respond to verified requests within 30 days. In complex cases we may extend this period by a further 60 days, in which case we will notify you of the extension and the reason for it.

The 7777xc platform is strictly for adults aged 18 or older — or the higher minimum age required by the applicable operator or license jurisdiction. We do not knowingly collect personal data from any person under the applicable minimum age.

If we become aware that personal data has been submitted by a person below the minimum age, we will delete that data without delay and close the associated account. If you believe that a minor has registered an account on our platform, please notify us immediately using the contact details in Section 16.

Age verification is a mandatory step in the KYC process and is enforced as part of our responsible gambling obligations. We take underage access extremely seriously.

As an international online platform, 7777xc may transfer your personal data to servers or service providers located outside your country of residence, including jurisdictions that may not have data protection laws equivalent to those in your home country.

Where such transfers occur, we ensure appropriate safeguards are in place, which may include contractual clauses requiring recipient organisations to protect personal data to a standard consistent with internationally recognised data protection principles. By using the platform, you acknowledge and consent to such transfers as necessary for service delivery.

The 7777xc platform does not include outbound links to external websites as a matter of policy. However, should any such links appear in informational content, they are provided for reference only. 7777xc is not responsible for the privacy practices or content of any third-party websites. We encourage you to review the privacy policies of any external site you visit.

Payment provider names referenced on the platform — including Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah — are mentioned as familiar local services only. Their inclusion does not constitute an endorsement of or affiliation with this platform, nor does it imply that they support or facilitate gambling transactions on 7777xc.

We reserve the right to update this Privacy Policy at any time. Where changes are material — for example, where we introduce a new processing purpose or change how long we retain your data — we will notify you by email to the address registered on your account or by displaying a prominent notice on the platform prior to the changes taking effect.

The "Last updated" date at the top of this Policy reflects when the most recent revision was made. We encourage you to review this Policy periodically. Continued use of the platform following notification of changes constitutes your acceptance of the revised Policy.

For any questions, concerns or requests relating to this Privacy Policy or the personal data we hold about you — including data subject rights requests — please contact the 7777xc support team. Our staff communicate in English and aim to acknowledge all privacy-related enquiries within five (5) business days.

Support email (plain text — not a clickable link):

We are committed to resolving privacy concerns promptly and transparently. If you are not satisfied with our response, you may have the right to lodge a complaint with the relevant supervisory authority in the operator's license jurisdiction.